WEB GRAPHICS
This women’s robes and slipper Web Graphics were developed banners optimized for Amazon A+ layout, encouraging engagement and smooth scrolling through the product page to showcase and promote the products sold by Legacy Retailers Inc. (Gifts are Blue). For these banners, I collaborated with my lead supervisor who wanted the use of images and color palettes for each banner to communicate the details of the products and how they could be vastly customized. We also wanted to bring to focus the various robe and slipper colors available. To bring these ideas to life, I utilized fall and summer themed colors of the robes to indicate how they could be used for every season and occasion. I also used images which indicated the various occasions the products would be perfect to use, whether it’s a gift for a bridal train, girls trip or "just because". Most of the images used were generated and manipulated using photoshop.
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